Harlem Leaders Among Fast Company’s 100 Most Creative 2012

Olajide Williams of Hip Hop Public Health and Marcus Samuelson of Red Rooster are among Fast Company’s 100 most creative people in 2012.

Olajide Williams, Founder and President, Hip Hop Public Health

The Hip Hop Public Health Education Center at Harlem Hospital was established in response to a need to create innovative and culturally tailored health literacy programs for the Harlem community. Their mission is to “reduce healthcare disparities through context-relevant, cost-effective, intergenerational educational interventions focused on disease prevention and health promotion.”.

One of the programs is Hip-Hop Stroke. It is an educational program developed by the National Stroke Association in partnership with Harlem Hospital Center. It teaches schoolchildren key stroke concepts and motivate them to deliver the message to their families and adult caregivers. They use multi-media strategies, “hip-hop” music, interactive raps, and dance to teach children to recognize stroke symptoms and take urgent action. Children are also taught stroke risk reduction strategies including obesity prevention through proper nutrition and physical activity and smoking cessation. They are given take-home information packages and assignments designed to trigger child-parent discussion about stroke and enhance parental stroke knowledge.

Marcus Samuelson, Culinary Entrepreneur

After a celebrated run as executive chef at Aquavit Restaurant, the Ethiopia-born Marcus Samuels­son has built Red Rooster, critically heralded and reflective of the area’s many cultures. Says he, “I bike and I walk every corner of Harlem, and see so much diversity that’s unexpected,” Marcus says. Then he builds a menu around those encounters.

Harlem is on the leading edge of whats to come.

Congratulations to trend setters Olajide and Marcus.

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